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Skills and Capabilities

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Text Box: Andrew Gurnham’s skills and capabilities are primarily in: 
Customer lifetime valuation
Customer behaviour analysis
Customer segmentation and segment profitability
Product profitability
Channel and/or cost centre profitability
Activity-based revenue and cost analysis
Data mining
Integrating disparate data sources 
Financial modelling 
Scenario analysis and decision support
Andrew Gurnham - expert in customer valuation, product profitability and strategic analytics